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Here are the answers to fill in the blanks, along with explanations:<br /><br />1. **What does a company want to $\boxed{achieve}$ when they advertise a product?** Companies advertise to achieve various goals, but ultimately, increased sales and customer acquisition are primary objectives.<br /><br />2. **First, they need to $\boxed{identify}$ who their customers are.** Before creating an ad campaign, companies must define their target audience (demographics, interests, needs, etc.).<br /><br />3. **Then they can decide the best way to advertise for that $\boxed{audience}$.** The advertising strategy should be tailored to the specific characteristics of the target audience.<br /><br />4. **Next, a company needs to consider the $\boxed{design}$**. This refers to the visual and structural aspects of the advertisement.<br /><br />5. **What kind of $\boxed{imagery/message}$ will get people's attention quickly?** The advertisement needs a compelling visual and/or message to capture attention in a short time.<br /><br />6. **What will $\boxed{attract}$ new customers?** The advertisement's content and presentation must be appealing to potential customers.<br /><br />7. **They also need to think about the $\boxed{message}$:** The core message should be clear, concise, and memorable.<br /><br />8. **A simple one is often more successful than a $\boxed{complex}$ one.** Simplicity and clarity are key to effective advertising.<br /><br />9. **Good advertising needs to $\boxed{stand out}$ from other ads.** Differentiation is crucial for an advertisement to be noticed and remembered.<br /><br />10. **If the marketing plan reuses old ideas and pictures the company won't get a good $\boxed{result/return}$**. Originality and innovation are important for successful advertising campaigns.<br />