Tầm quan trọng của thư điện tử trong kinh doanh hiện đại
Despite the rise of social media, email remains an indispensable tool for businesses due to its professional nature, widespread use across demographics, effectiveness in reaching a targeted audience, ability to convey detailed information, and role in formal communication and documentation. While social media platforms excel in building brand visibility and engaging with a wider audience, email continues to be essential for direct marketing, customer relationship management, and transactional communication.
To maximize the effectiveness of email communication in business, it's crucial to craft compelling subject lines that entice recipients to open emails, keep messages concise and to the point, use professional language and tone, personalize emails to resonate with recipients, and proofread carefully for any errors. Additionally, segmenting email lists, using a professional email signature, and providing clear calls to action further enhance the impact of business emails.