Ảnh hưởng của văn hóa Kitsch đến thị hiếu thẩm mỹ của giới trẻ Việt Nam hiện nay
#### The Influence of Kitsch Culture on the Aesthetic Taste of Vietnamese Youth Today <br/ > <br/ >In the contemporary landscape of Vietnam, the influence of kitsch culture on the aesthetic preferences of the youth is a topic of significant relevance. The term "kitsch" encompasses a range of elements, from mass-produced art and gaudy fashion to sentimental and overly dramatic expressions. This article aims to explore the impact of kitsch culture on the aesthetic sensibilities of the young generation in Vietnam, delving into its manifestations in various aspects of their lives. <br/ > <br/ >#### Kitsch in Fashion and Lifestyle <br/ > <br/ >The infiltration of kitsch culture in the fashion and lifestyle choices of Vietnamese youth is unmistakable. From flashy, over-the-top accessories to clothing adorned with excessive embellishments, the allure of kitsch has found a firm footing in the wardrobes of the younger demographic. The glorification of ostentatious displays and the celebration of superficiality have become defining features of contemporary fashion trends, reflecting the pervasive influence of kitsch on the aesthetic inclinations of the youth. <br/ > <br/ >#### Kitsch in Visual Arts and Media <br/ > <br/ >The realm of visual arts and media serves as another prominent domain where the impact of kitsch culture is palpable. The proliferation of saccharine and melodramatic content in popular media, coupled with the glorification of superficial beauty standards, has contributed to the normalization of kitsch aesthetics. This phenomenon has not only shaped the artistic expressions of the youth but has also influenced their perception of beauty and creativity, perpetuating a cycle of kitsch-inspired artistic endeavors and visual consumption. <br/ > <br/ >#### Kitsch in Social Values and Cultural Norms <br/ > <br/ >Beyond the realms of fashion and media, the influence of kitsch culture extends to the shaping of social values and cultural norms among Vietnamese youth. The glorification of materialism and the prioritization of superficial appearances over substance have permeated societal attitudes, leading to a shift in the collective perception of what constitutes aesthetic appeal. The prevalence of kitsch-inspired values has redefined the parameters of beauty and artistic merit, exerting a profound influence on the cultural fabric of the younger generation. <br/ > <br/ >#### The Implications of Kitsch Culture <br/ > <br/ >The pervasive influence of kitsch culture on the aesthetic taste of Vietnamese youth carries significant implications for the cultural landscape of the nation. The normalization of kitsch aesthetics has the potential to overshadow traditional artistic expressions and erode the appreciation for nuanced, authentic forms of creativity. Furthermore, the perpetuation of superficial values may hinder the cultivation of a discerning and sophisticated aesthetic sensibility among the youth, posing challenges to the preservation of cultural heritage and artistic integrity. <br/ > <br/ >In conclusion, the influence of kitsch culture on the aesthetic taste of Vietnamese youth today is a multifaceted phenomenon that permeates various facets of their lives. From fashion and visual arts to social values and cultural norms, the impact of kitsch culture is undeniable, shaping the aesthetic preferences and artistic inclinations of the younger generation. As Vietnam navigates the complexities of cultural evolution, it becomes imperative to critically examine the implications of kitsch culture and strive to foster a balanced and discerning aesthetic ethos among the youth, one that celebrates authenticity and artistic integrity.