Chiến lược Marketing của Mixue: Phân tích và Nhận định
Mixue, the renowned Chinese dessert and beverage chain, has taken the world by storm with its irresistible offerings and strategic market approach. This essay delves into the core elements of Mixue's marketing strategy, analyzing its effectiveness and providing insights into its phenomenal success.
Mixue's marketing prowess is evident in its strategic blend of affordability, franchise model, product diversification, and digital marketing efforts. By understanding and catering to the evolving needs and preferences of its target audience, Mixue has secured a prominent position in the competitive food and beverage industry. As the brand continues to expand its global footprint, its ability to adapt and innovate will be crucial in maintaining its upward trajectory and solidifying its status as a global dessert and beverage powerhouse.