Read the following passage and mark the letter A, B, C or D to indicate the correct answer to each of the following questions from 341040. journalism, the use of lurid features and sensationalised news in newspaper publishing to attract readers and increase circulation. The phrase was used in the 1890s to describe the characteristics of the furious competition between two New York City newspapers, The World and The Journal. Joseph Pullizer had purchased The New York World in 1883 and.using colourful, sensational reporting against political corruption and social injustice, had won the largest newspaper circulation in the country, His success was challenged in 1895 when William Randolph Hearst moved into New York city and bought the rival Journal. Hearst, who had already built The San Francisco Examiner into a hugely successful mass-circulation paper.soon made it plain that he intended to do the same in New York City by outdoing his competitors in sensationalism and Sunday features. He brought in some of his staff from San Francisco and hired some away from Pulitzer's paper, including Richard F Outcault, a cartoonist who had drawn an immensely popular comic picture series, The Yellow Kid,for The Sunday World.After Outcault's defection, the comic was drawn for The World by George B Luks, and the two rival picture series excited so much attention that the competition between the two newspapers came to be described as "yellow journalism." This all-out rivalry and its accompanying promotion developed large circulations for both papers and affected American journalism in many cities. The era of yellow journalism may be said to have ended shortly after the turn of the the 20th century, 20^th with The World's gradual retirement from the competition in sensationalism. Some techniques of the yellow journalism period,however, became more or less permanent and widespread.such as banner headlines, coloured comies, and copious illustration. In other media, most notably television and the Internet, many of the sensationalist practices of yellow journalism became more common. Adapted from: https:/www.britannica.com/topic/yellow -journalism Question 34: What would be the most suitable title for the passage? A. The Rise of Joseph Pulitzer in Journalism B. The End of Yellow Journalism C. The History of Yellow Journalism D. The Impact of Sensationalism on American Joumalism Question 35: The word "lurid" in paragraph I is CLOSEST in meaning to __ A. plain B. colourful C. lonely D. gradual Question 36: What is yellow journalism? A. the use of sensational features and news to attract readers B the use of political reporting to influence newspaper circulation C. the purchase of newspapers in the 1890s D. the rivalry between two San Francisco newspapers Question 37: Which newspaper did William Randolph Hearst buy in New York City? A. The World B. The Journal C. The San Francisco Examiner D. The Yellow Kid Question 38: What was the outcome of the competition between the World and the Journal? A. The World retired from sensationalism. B. Both newspapers experienced a decline in circulation. C. Both newspapers increased circulation at the same rate. D. The circulation of the World was larger than the Journal. Question 39: The word "copious" in paragraph 3 is CLOSEST in meaning to __ A. tranquil B. little C. spare D. plentiful Question 40: What can be inferred from the passage? A. Yellow journalism between The World and The Journal did not significantly impact American journalism at that time. B. It is common to encounter Yellow journalism on the Internet and on television. C. Yellow journalism involves little illustrations and bannered headlines. D. The Yellow Kid was initially drawn by George B. Luks.