Survey ABOUT BR ANDS 1 Could you tell us where you shop and wh - What are your favorite stores and why? - Which is more important: the product the price? 2 Would you mind telling us how you feel about brands? - Do you only buy certain brands? If,so, which brands and why? -Do you think brands are more importal for electronics , clothes, or sports equipment? 3 Could you tell us about your last purchas -What was the last thing that you bough - Why did you buy it?

**Survey: ABOUT BRANDS**<br /><br />**1. Shopping Habits and Preferences**<br /><br />- **Favorite Stores and Reasons:**<br /> - I shop at [Store A] because they offer a wide variety of products and excellent customer service.<br /> - I also prefer [Store B] for its competitive prices and convenient location.<br /><br />- **Product vs. Price:**<br /> - For me, the product quality is more important than the price. I am willing to pay more for a reliable and durable item.<br /><br />**2. Brand Perception and Loyalty**<br /><br />- **Feelings Towards Brands:**<br /> - I have mixed feelings about brands. Some brands deliver consistent quality, while others may not meet expectations.<br /><br />- **Brand Loyalty:**<br /> - Yes, I only buy certain brands like [Brand X] for electronics and [Brand Y] for clothing because they have proven to be reliable and meet my needs.<br /><br />- **Brand Importance by Category:**<br /> - For electronics, brands are more important because they better innovation - For clothes, I care less about the brand and more about the fit and style.<br /> - For sports equipment, a well-known brand can assure me of the product's durability and performance.<br /><br />**3. Recent Purchase**<br /><br />- **Last Purchase:**<br /> - The last thing I bought was a [specific item, e.g., smartphone].<br /><br />- **Reason for Purchase:**<br /> - I bought it because it had excellent reviews and met my requirements for performance and features.