Many business owners make the mistake of focusing on business development efforts without first aligning their company goals. The first step is to understand your company's goals when it comes to business development What are you trying to achieve? Do you want to increase sales by 20% ? Do you want to expand into new markets? Once you have a clear understanding of your goals you can develop a plan for how best to achieve them.-Tim Kroggel MessageBird The first step is having an established vision, mission, company strategy and goals Once those have been created, they need to be clearly communicated. Then the next step is to identify the gaps that need to be filled to achieve those goals Finally, plan for who what and how those gaps will be filled-AJ Roberts Kartra