Kết nối văn hóa Việt Nam qua thương hiệu Vietnam Airlines Lotus

Vietnam Airlines, the flag carrier of Vietnam, has successfully woven the nation's cultural identity into its brand, primarily through the evocative symbol of the lotus. This essay will explore how the airline leverages the lotus to connect with travelers on a cultural level, examining the symbolism of the lotus in Vietnamese society and its strategic incorporation into Vietnam Airlines' branding.

Through its thoughtful and consistent use of the lotus symbol, Vietnam Airlines has successfully created a brand that transcends mere transportation. By embodying the values, aesthetics, and cultural significance of the lotus, the airline fosters a sense of national pride among Vietnamese travelers while offering international passengers a glimpse into the heart of Vietnamese culture. The golden lotus of Vietnam Airlines serves as a powerful reminder of the beauty, resilience, and welcoming spirit of Vietnam.