Vai trò của thiết kế trong việc tạo dựng hình ảnh thương hiệu: Khảo sát trường hợp Swiss Re

Swiss Re, a global reinsurance giant, provides a compelling case study on the impact of design in shaping brand perception. This essay delves into the multifaceted role of design in bolstering Swiss Re's brand image, exploring its manifestation in various aspects of the company's identity and operations.

Swiss Re's strategic use of design, encompassing its visual identity, architecture, and customer experience, has been instrumental in shaping its brand image as a reliable, innovative, and sustainable industry leader. The company's commitment to design excellence underscores its understanding of the profound impact it has on stakeholder perception and business success.