The Most Common Means of Access to Buy Tickets for Concerts, Cinema, and Theatre Shows
The charts provide information on the most common means of access used by people to purchase tickets for concerts, cinema, and theatre shows during the first three months of 2013. Overall, online purchases were the most popular method for buying tickets across all three categories, with a significant difference in the percentage of online purchases for concert tickets compared to cinema and theatre tickets. In detail, the majority of concert tickets were bought online, accounting for 55% of the total purchases, while only 35% of cinema tickets and 30% of theatre tickets were acquired through online channels. Interestingly, the second most common means of access for purchasing tickets for all three categories was in person at the box office, with 25% for concerts, 40% for cinema, and 45% for theatre. Furthermore, telephone bookings were the least preferred method for purchasing tickets, with only 5% for concerts, 10% for cinema, and 15% for theatre. It is worth noting that there was a higher percentage of telephone bookings for theatre tickets compared to cinema tickets, indicating a slight preference for this method within the theatre category. In conclusion, the data illustrates that online purchases were the dominant means of access for buying tickets for concerts, cinema, and theatre shows during the first quarter of 2013. Additionally, in-person purchases at the box office were more prevalent for cinema and theatre tickets than for concert tickets, while telephone bookings were the least favored method across all three categories.