Câu hỏi
Mark has long supported a particular brand of footwear and has always bought that brand. Recently.the footwear manufacturer was embroiled in a controversy for using child labor at its manufacturing plants. Mark doubts the news reports and continues to purchase the same brand of footwear. It is most accurate to say that Mark displays __ A) selective distortion C) selective retention E) consumer ethnocentrism D) selective attention B) cognitive dissonance
Giải pháp
4.5
(369 Phiếu)
Đông Phong
chuyên gia · Hướng dẫn 6 năm
Trả lời
Mark's behavior can be best described by **A) selective distortion**.Here's why:* **Selective Distortion:** This occurs when individuals interpret information in a way that fits their preexisting beliefs and attitudes. Despite the controversy and negative news reports about the footwear manufacturer's use of child labor, Mark chooses to doubt these reports and continues to support the brand.Let's look at why the other options are less accurate:* **B) Cognitive Dissonance:** This refers to the mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or attitudes. Mark is not showing signs of discomfort; rather, he is rationalizing the information to fit his existing preference.* **C) Selective Retention:** This involves remembering information that aligns with one's beliefs while forgetting information that contradicts them. Mark is not the news reports; he is choosing to doubt them.* **D) Selective Attention:** This is the process of focusing on certain aspects of the environment while ignoring others. While Mark might be focusing on positive aspects of the brand, the key issue here is his interpretation of the negative information.* **E) Consumer Ethnocentrism:** This is the belief that one's own country's products are superior to those of other countries. This concept doesn't apply directly to Mark's situation, as the issue is about a specific brand's practices, not a comparison between different national products.**In summary:** Mark is interpreting the controversial news in a way that aligns with his preexisting preference for the brand, which is a classic example of selective distortion.